Just a quick google search shows the following hits:
MMA - about 29,500,000
UFC - about 28,500,000
Mixed Martial Arts - about 12,100,000
Fedor - about 7,230,000
Lesnar - about 2,040,000
Dana White -about 743,000
None of those results show all the private board posts, streaming videos, torrent sites or direct download links. The night of Affliction DOR, the live feed i was watching was also being watched by 15 000+ others and that was only THAT feed. There were countless others available privately and even more were available publicly. Trust me, people are paying attention to MMA. It not the underground sport it once was and will only get bigger.
Also, google isn't as all encompassing as many people believe, I would double if not triple all of those numbers for a more accurate view. It's actually pretty difficult these days to surf the webz without being hit by an MMA liver shot or getting caught in an armbar! lol Metaphorically speaking that is.
You aren't (as you said) the typical MMA fan and I'm not the typical web surfer. We'll just have to agree to disagree for the time being and see how the whole thing plays out. Hopefully the guys with the money and the guys wanting the money will come to terms and then everyone wins.
Keep that steam coming off the stack,