There are several issues here, but the one that stands out for me, is that on any given issue in a community, it's so often the people against big money (in this case, the well-heeled liquor industry). What are a few church members against a steady barrage of beer commercials on television (Nearly 100% of people have TVs), much less lobbyists at the state house. I'm not saying I'm for prohibition (that's up to the community), but just pointing out how big money often gets its way--and how it seeks not just to have a profitable business, but to drive culture for the sake of maximizing profit.
"Well I hope Bud Weiser will remember,
our Southern man don't need him around"--Lynrd Skynrd