Several hundered thousand in $$$ is the cost. Yep only the rich will drive:

Mr. Fukui said the cars cost several hundred thousand dollars each to produce, though he said that should drop below $100,000 in less than a decade as production volumes increase. In the meantime, the car company will be effectively subsidizing its customers, who will lease the vehicles for $600 a month. That is not much more than the leasing price of one of Honda?s top Acura line of luxury cars.

http://www.nytimes.com/2008/06/17/bu...=1&oref=slogin