Schlottke

I ran across a video promoting Flo's advertising where flowrestling claims to be the #1 most trafficked wrestling website on the Internet. The claim is a false representation of facts at the very least. It is harmful to advertisers who are led to believe that it is the most trafficked wrestling website online. (TheMat.com/TheMatForums.com is currently the largest)

The only available systems (compete, alexa) for judging these metrics across a market do so by tracking a domain as a whole. FloCasts.org, as a whole, is fairly large for their market. This includes three different websites.. flowrestling, FloTrack, and FloSwimming. When combining these three sites together, they are considered to be a top 25,000 website online (by Alexa, an Amazon owned company)

A similar ranking would occur for TheMat.com and TheMatForums.com if they were on the same domain.

I have a site ranked a little higher than they are in Alexa and it receives about 7500 unique visitors per day. Assuming wrestling receives 40% of the traffic to FloCasts (giving another 40% to Track and 20% to Swimming) you're looking at flowrestling itself pulling in 3000 - 4000 visitors daily.

Here is a list of sites that are related to wrestling that I know receive as much or more than that:

Fila-Wrestling.com
TheMat.com/TheMatForums.com
TheWrestlingTalk.com
InterMatWrestle.com

Since I don't talk much about what I actually do for a living I figured I'd throw some of this out there for potential advertisers, so they at least know the questions to ask.

===End Rant===

The following is basic outline of how my company suggest buying advertising online...

When starting any ad campaign:

- Ask the publisher (website showing your ad) to see detailed traffic statistics using Google Analytics, Urchin, or another well documented traffic stats package.

- Track the traffic on your end. Google Analytics is free and gives the basic web store more data than they probably need. You can measure sales, visitors, the path they took to buy, etc.

- Ask to speak with other advertisers to see how they are enjoying their time... (get a couple)

Then ask yourelf:

- Do I trust these people?
- Do they know WHY I'm advertising with them? (Branding, Selling, Combo)
- Are they capable of making what they say happen?
- Is their pricing fair for what they offer?

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