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Thread: Dylan Sells Out

  1. #1

    Default Dylan Sells Out

    In the 1960s, it was huge news when Bob Dylan went electric.

    Now, in 2007, you could say Dylan went Escalade.

    Cadillac has announced that Bob Dylan will be used to promote its new 2008 Escalade in commercials, print ads and other advertising/promotional vehicles. Not sure how he will be used -- whether GM will use his music, or Bob will say, "Gee, this Escalade is blowin' in the wind" or whatever.

    Next thing you know, they'll be using songs from The Beatles to sell stuff. (Oops, already happened.)

    Mark

  2. #2
    Olympic Champ ISU2008's Avatar
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    Default Re: Dylan Sells Out

    If this ends up being another "This is ouuuur country"-like ad campaign, someone will pay dearly.
    You do the math..... I'll do the alfredo!! HAHAHAHAHAHAHA!!

  3. #3
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    Default Re: Dylan Sells Out

    Dylan already sold out with his lingerie commercials. I guess the times, they are a changin'--or maybe, some things don't change after all--like the apparent human propensity for greed.

    On this subject, do you suppose marketers might like to get their hands on a few Doors songs? Drummer John Densmore won't sell out, to the apparent chagrin of his other band mates. Good for him.

    http://www.idafan.com/Densmore-TheNation-July8-02.htm

  4. #4

    Default Re: Dylan Sells Out

    Matclone,

    As a kid, I remember Buick used "Light My Fire" in some of its commercials for the '68 or '69 model season, with the tag line "Cars To Light Your Fire" which seems very ironic or inappropriate, given what I consider Buick's image to be back then -- the "doctor's car", a car that was just one step down from Cadillac in terms of its place on Alfred Sloan/GM's "ladder" (as a young car purchaser, you start with a Chevy and "work your way up" to Cadillac when you're rich or about to die.)

    I think the version of "Light My Fire" Buick used was more like Jose Feliciano's than The Doors'.

    Back in the late 60s, car companies co-opted pop/rock songs of the era. I remember Plymouth did this for a few years: Sonny and Cher's "The Beat Goes On" one year, another year they had a jingle that sounded like "Sunday Will Never Be The Same" ("Look What Plymouth's Up To Now"), and a variation of a Petula Clark song yet another. Perhaps Dylan/Cadillac is history repeating itself.

    Mark

  5. #5

    Default Re: Dylan Sells Out

    I've softened my stance on musicians using their material in commercials.

    It's ok as long as these "artists" aren't make music specifically for commercial use.

    If a corporation wants to use a musician's "art" to sell a product and expose millions of people to the artist's work in the process, I don't see the problem.

  6. #6
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    Default Re: Dylan Sells Out

    It cheapens the music. See Densmore's comments.

  7. #7
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    Default Re: Dylan Sells Out

    I heard eHarmony.com and Match.com are in a bidding war for the rights to "Blowin' In The Wind."
    Atrophy: what you get when you win atournament.

  8. #8
    Olympic Champ RYou's Avatar
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    Default Re: Dylan Sells Out

    We can have a little fun with this.....Which song are the going to abortion for the ads?

    Watch Out For Lucy - she stole my Escalade
    Tell Me That You Love Me - when I'm drivin my Escalade
    Slow Down Linda - you're my Escalade too fast
    Next Time You See Her - she'll be ridin in my Escalade
    Further on up the Road - there's an Escalade just like mine

    I'm betting on........
    Don't Think Twice It's Alright - to drive a gas guzzler

  9. #9

    Default Re: Dylan Sells Out

    What about using songs in movie sound tracks?

    Does that cheapen the music?

    There are lots of people who make lots of money off of Hollywood movies.

    Ruben Carter - Hurricane?

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