I purchase a lot of my work clothes and my equipment from 5.11 Tactical. (If you need clothing and equipment that will stand up to a bit of abuse, I strongly recommend them!) I received this e-mail today. It moved me, and I thought I would share it:



Independence Day Message from 5.11 Tactical CEO, Thomas Davin

I have a flagpole in my front yard, and of course The Stars and Stripes always flies at the top, but I enjoy rotating other flags below. In anticipation of Independence Day in the United States, today I raised one of my favorites, the white “Don't Tread on Me” flag. Reflecting on the significance of Independence Day, I find this flag best symbolizes “all in” commitment to a cause. Very few are willing to stand under the banner of “Liberty or Death,” but this type of commitment resonates with so many in our 5.11 community, whether you are in the United States or another country, where you have fully committed yourself to a set of values that serve the greater good.

“Liberty or Death” is direct and unequivocal. The Culpeper Minutemen were organized in 1775 around the rural area of Culpeper, VA. If you were one of the 50 who volunteered to serve under this flag, there was no question about your willingness to sacrifice for the cause. Like the rattlesnake, these men wouldn’t strike first, but once provoked they were ready to sacrifice everything to defend the way of life they held dear.

In this modern era statements as direct as “Liberty or Death” might be considered too bold or inappropriately aggressive, but not in our community. Many of you have taken a solemn oath to serve and defend your country, city, county or town; so you fully appreciate straight talk. Your call to action may be different than “Liberty or Death,” but I’d bet the intent is quite similar.

Your friends here at 5.11 wish you and your families a safe, healthy and meaningful Independence Day. We’re proud to serve you.

Very Respectfully,


Thomas E. Davin
CEO, 5.11 Tactical