Why in the world are brewers going through all the trouble and spending all this money on beer bottle tech. Take the new vortex bottle by miller, who cares about it. If you like miller you will drink miller no matter what the bottle looks like. And the new Coors boxes with windows and "cold activation", how about people just buy a 12 pack from the cooler and then poor one into a frosty mug. Can we not feel the box or bottles and tell if they are cold.
If you want to make a change (CORONA) put your beer in to a brown bottle so it lasts a Little longer. Gone are the real days of innovation for the beer bottle like the twist off cap or the cap in general. Even the aluminum bottle wasn't terrible but lets be honest its a can in the shape of the bottle, there is no real innovation there.
On a taste note, why would miller high life need to be a lite beer, the high life already tastes like water and they decided to water it down more.