Affliction was perfectly content with being an apparel company.
With its fashion-forward T-shirts appearing on the backs of actors,rock stars and mixed martial artists, the Signal Hill, Calif.-basedcompany had carved out a niche for its label in pop culture. In lessthan three years, the Affliction brand had become synonymous with cool,with its artistic prints spotted at movie premieres, in magazines andon plenty of UFC fighters.
That is until the UFC banned the brand. So, Affliction turned toproduce its own fights - a move not even in its business plan prior tothe UFC dust-up.