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Thread: Fighters lose Cagefighter as a sponsor over Walmart issue with the UFC

  1. #1
    Olympic Champ clmetal's Avatar
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    Default Fighters lose Cagefighter as a sponsor over Walmart issue with the UFC

    MMAPayout.com has confirmed a rift between the UFC and MMA apparel and collectible company MMA Authentic, best known for its CageFighter brand. MMAPayout.com has learned through multiple sources that CageFighter and other MMA Authentics brands have been banned from the Octagon and any UFC event.

    The dispute is rumored to have arisen from a conflict over shelf space in Wal-mart stores. Sources told MMAPayout.com that CageFighter/MMA Authentics beat out the UFC for the valuable real estate in the nation’s top retailer. As a result Zuffa pulled the plug on MMA Authentics’ access to the Octagon in retaliation.

    The UFC is able to take such measures by exercising Article 22.1 of the Zuffa Standard Contract, which states that “Fighter covenants and agrees that no wording, symbols, pictures, designs, names or other advertising or informational material… ii. of any sponsor in conflict or competition with Zuffa or any of Zuffa’s sponsors.”

    According to the UFC Sponsor Request form sent out to all fighters and obtained by MMAPayout.com, “in addition to Affliction and the Xtreme Couture t-shirt brand, Cage Fighter, MMA Authentic, Familia Gladitoria and MMA Elite will also not be permitted. The Xtreme Couture Training Center is permitted provided, however, the logo must clearly refer to the mixed martial arts training centers and gyms.”

    CageFighter and MMA Authentics has a impressive list of fighters who will be adversely affected by the ban. BJ Penn, Michael Bisping, Forrest Griffin, Marcus Davis, Brandon Vera, Urijah Faber, Sam Stout, Roger Huerta, and Chuck Liddell all have signature shirts available for purchase through one or more of the MMA Authentics brands.

    . . . .


    In a follow-up to our report yesterday concerning the UFC’s ban of CageFighter, MMAPayout.com has spoken with a source with close ties to Wal-Mart that has been in contact with the corporation since the ban was enacted. An executive at Wal-Mart with knowledge of the negotiations was reportedly quoted as saying “the UFC felt they were just going to walk in and get it. They were unreasonable all the way across the board.”

    The UFC’s attitudes and actions may impact CageFighter in the short term, but may cause long term damage to present and future relationships with the retailing giant. Wal-Mart is a key outlet for the UFC when it comes to their DVD distribution. Bad relations with the Bentonville, Ark-based corporation could mushroom outwards from their apparel ambitions to their DVD business as well precluding future business opportunities between the UFC and Wal-Mart.

    According to a report by John Joe O’ Regan of Fighter’s Only:

    UFC sources told Fighters Only during the build-up to UFC 89 last week that a ban was on the cards, but no official statements were made.

    The ban looks to have been formulated and enacted at the show itself, as there were no Cage Fighter shirts or signage in sight at the event.

    http://mmapayout.com/2008/10/wal-mar...-unreasonable/
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  2. #2
    Super Moderator Zapp Brannigan's Avatar
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    Default Re: Fighters lose Cagefighter as a sponsor over Walmart issue with the UFC

    I am intrigued to watch, possibly for the first time, the "protect the little guy" contingent side with Wal Mart.
    Jacob Schlottke---Gone too soon, and the world is a little less bright because of it. RIP, brother.

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  3. #3
    Olympic Champ clmetal's Avatar
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    Default Re: Fighters lose Cagefighter as a sponsor over Walmart issue with the UFC

    Has nothing to do with Walmart - they just made a decision that caused the UFC to f#ck a competitor and its fighters. Being the bully as usual. It's obvious the UFC isn't going to muscle Walmart around and their decision to put Cagefighter ahead of the UFC probably means they don't expect to sell that many of their shirts. (I rarely see people wearing UFC attire)

    Since the UFC wasn't getting the more shelf space, they screwed a sponsor and took money away from the fighters. Dana always says fighters should be looking for sponsorship money and not bother the UFC.
    "I don?t give a f_ck about money, bro. Believe me when I tell you that." Dana White

  4. #4

    Default Re: Fighters lose Cagefighter as a sponsor over Walmart issue with the UFC

    Quote Originally Posted by clmetal View Post
    Has nothing to do with Walmart - they just made a decision that caused the UFC to f#ck a competitor and its fighters. Being the bully as usual. It's obvious the UFC isn't going to muscle Walmart around and their decision to put Cagefighter ahead of the UFC probably means they don't expect to sell that many of their shirts. (I rarely see people wearing UFC attire)

    Since the UFC wasn't getting the more shelf space, they screwed a sponsor and took money away from the fighters. Dana always says fighters should be looking for sponsorship money and not bother the UFC.
    I agree, pretty bogus. Thats just one more sponsor the fighters can no longer use.

  5. #5

    Default Re: Fighters lose Cagefighter as a sponsor over Walmart issue with the UFC

    BJ Penn, Michael Bisping, Forrest Griffin, Marcus Davis, Brandon Vera, Urijah Faber, Sam Stout, Roger Huerta, and Chuck Liddell

    H0w are those guys going to make ends meet now?
    Lets go Brent!

  6. #6

    Default Re: Fighters lose Cagefighter as a sponsor over Walmart issue with the UFC

    Those guys were mentioned as a way of showing that Cagefighter is a significant sponsor within the UFC, not so much as an example of fighters losing money. Besides, I wouldn't think Stout or Davis has the same kind of overall deal as the others in that list, and the comments by guys like Dingo above refer to the smaller guys who are supposed to willing to take a few grand per fight because they can use their UFC exposure to get sponsorship deals from companies like Cagefighter - and now they can't.


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  7. #7

    Default Re: Fighters lose Cagefighter as a sponsor over Walmart issue with the UFC

    Is anyone safe from banishment? at least with affliction it was because they got into the fight game, but space in walmart? seems kinda petty
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