Efrain Escudero (aka Hecho en Mexico) is a Mexican-American mixed-martial arts fighter, collegiate wrestler, and reality-TV star.* He trains under Drew Fickett and competes in the 155 lb (70.3 kg) weight class.

Efrain was the winner of season eight of Spike TV's reality show, The Ultimate Fighter and currently holds a fighting record of 12 wins (nine by submission) and no losses.* This record included a win streak of seven wins over a span of only three months in 2007.

Efrain is expected to face Evan Dunham on Jan. 11, 2010 at UFC Fight Night 20.

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Here is my Q&A session with Efrain Escudero:

James

In your opinion, what needs to change in 2010 to make MMA more widely accepted and mainstream popular?

Efrain

I believe that in 2010 they should show more of the training or more behind the scenes things like more or what an MMA fighter would do other then fighting.

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James

What do you love most about MMA?

Efrain

What do I love most I love the competition, the battle, being able to push my body to the limit.

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I like this idea and believe that we are starting to see more of it thanks to shows like MMA Connected hosted by Mauro Ranallo.*

The UFC has also done a good job, but I agree that more of this type of promotional activity would only benefit the fighters, the fans and the industry even more.* For something like this, more is always better.

For a start-up company such as Strikeforce for example, with fewer well-known names (amongst the less traditional fans), this strategy would serve very useful in promoting their upcoming events.

The better the fans can identify with the fighters and see them as hard working, every-day people living out their dreams, the more they would be inclined to tune in when they are fighting.* This would certainly help to explain the success of The Ultimate Fighter on Spike TV.

To read more on my views of the benefits of self-promotion, please visit the following link:

Tito Ortiz: The Self-Promoting Champion of Guerrilla Marketing

Caution: I don't pull any punches when it comes to unsportsmanlike behaviour.

Thanks very much Efrain and have a very happy New Year!

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These are my opinions.* If you don?t like them...I have others.* Check them out at www.mrjamesryan.com