Affliction Entertainment teams up with NASCAR's Michael Waltrip Racing for this weekend's Pepsi 500 at the Auto Club Speedway in San Bernardino County, Calif. for a one-race deal to sponsor the No. 00 car driven by Mike Skinner.
The Affliction "Day of Reckoning" sponsored Toyota will be "fully wrapped" with graphics promoting the upcoming Oct. 11 pay-per-view event at the Thomas & Mack Center in Las Vegas. Top 5 ranked heavyweights and former Ultimate Fighting Championship titleholders Josh Barnett and Andrei Arlovski headline Affliction’s sophomore effort.
"Affliction is proud to make racing history as the first MMA organization to sponsor a car in NASCAR," said Tom Atencio, vice president of Affliction Entertainment. "NASCAR fans are huge supporters of MMA and this is a great collaboration for both sports."
"It's great to have Affliction Entertainment as a Michael Waltrip Racing partner," said Michael Waltrip, driver of the No. 55 NAPA AUTO PARTS Toyota and founder of Michael Waltrip Racing. "Our partnership with Affliction and MMA allows us to connect with millions of fans in a unique way."
In addition to Affliction's sponsorship of the Michael Waltrip Racing No. 00 entry, the company will work with Auto Club Speedway to promote "Day of Reckoning" to the multitude of fans who attend the events planned at the speedway this Labor Day weekend. Utilizing the venue's multiple promotional opportunities, Affliction and Auto Club Speedway have packaged a mixture of promotional opportunities to make the fans aware of Affliction's upcoming event.
The No. 00 Toyota is 37th in owner points in stockcar racing's premier division, the Sprint Cup Series. The top 35 in owner points are guaranteed a starting position in the race, although only 44 cars are attempting to make the 43-car field.
If qualifying is canceled due to rain, the Affliction sponsored car will be on the starting grid. The only way it will not make the race is if Johnny Sauter, Patrick Carpentier, Marcos Ambrose, Kyle Petty, Tony Raines, Joe Nemecheck, A.J. Almendinger and Brad Coleman all post faster qualifying speeds.
"We're bringing together the excitement of NASCAR racing at Auto Club Speedway and the full contact action of Affliction Entertainment MMA Events," said Gillian Zucker, president of Auto Club Speedway. "We're thrilled to host the debut of Affliction in motorsports."
The 250-lap event will start at 5 p.m. Pacific on Sunday, Aug. 31 from Auto Club Speedway in San Bernardino County, Calif. and will be shown on ABC TV via ESPN-ABC Sports.
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