Big

As if doing all these things can preclude them from watching Olympics at the same time........

Stardust

okay... so then housewives are the only ones watching in primetime? No other demographics that the advertisers want to cater to? No potential wrestling fans at home in the evenings?

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Super 32 Challenge - November 1, 2008
NC Mat

"Do all the good you can, by all the means you can, in all the ways you can, all the times you can, to all the people you can, as long as ever you can" -- John Wesley

Dart Shark

To housewives really even exist nowadays?

__________________

Stardust

So sayeth Big.

__________________


Super 32 Challenge - November 1, 2008
NC Mat

"Do all the good you can, by all the means you can, in all the ways you can, all the times you can, to all the people you can, as long as ever you can" -- John Wesley

Big

I stumbled across the story when, while planning a book, I happened to watch Sex and the City's Charlotte agonize about getting her wedding announcement in the "Sunday Styles" section of The New York Times. What better sample, I thought, than the brilliantly educated and accomplished brides of the "Sunday Styles," circa 1996?

At marriage, they included a vice president of client communication, a gastroenterologist, a lawyer, an editor, and a marketing executive. In 2003 and 2004, I tracked them down and called them.

I interviewed about 80 percent of the 41 women who announced their weddings over three Sundays in 1996. Around 40 years old, college graduates with careers: Who was more likely than they to be reaping feminism's promise of opportunity? Imagine my shock when I found almost all the brides from the first Sunday at home with their children. Statistical anomaly? Nope. Same result for the next Sunday. And the one after that.

Ninety percent of the brides I found had had babies. Of the 30 with babies, five were still working full time. Twenty-five, or 85 percent, were not working full time. Of those not working full time, 10 were working part time but often a long way from their prior career paths. And half the married women with children were not working at all.

And there is more. In 2000, Harvard Business School professor Myra Hart surveyed the women of the classes of 1981, 1986, and 1991 and found that only 38 percent of female Harvard MBAs were working full time. A 2004 survey by the Center for Work-Life Policy of 2,443 women with a graduate degree or very prestigious bachelor's degree revealed that 43 percent of those women with children had taken a time out, primarily for family reasons.

http://www.alternet.org/story/28621/...607700e74d0685

Big

By the way, "I" above is not me but the author of the article.

Sure other people watch Olympics but they are outnumbered by women in general and housewives in particular.

bluestater

Are all women who watch the Olympics housewives? I am obsessed with the Olympics, I live in an apartment, and I am not, in fact, a wife. Uh-oh...

__________________
• Fourth Place Medal • Blast Double

Big

Again, if 4 million people watch one sport and only 1 million watch another, during which sport do you think credit card companies are going to want to advertise?

I am sure some housewives watch wrestling but the majority of them don't.

Also, many women that are not housewives watch Olympics but the majority of those watching are women with a lot of time on their hands.

bluestater

Do you know any housewives? Most of the women I know with kids work, and the last thing they have is time on their hands.

I guess I should just ask, do you know any women?

__________________
• Fourth Place Medal • Blast Double

Big

NBC is betting a huge amount of cash that stories like Nott's will grab an audience estimated at 215 million. The network paid $3.5 billion to show the next five Olympics, and women will not only be the stars, they'll make up most of the viewers.

"This is much more like the audience that watches 'ER' than a baseball game Saturday afternoon," said David Neal, NBC's Olympic coordinating producer. "The games are the only sports telecast in America with a higher percentage of women watching than men.

"So we know not to treat this like other huge sporting events. Even though we get big numbers, it's nothing like broadcasting the Super Bowl 16 nights in a row."

The percentage of women watching will be somewhere in the high 40s, with men in the high 30s and kids making up the rest, he said.

"It's why we have to go out of our way to tell the athletes' stories," Neal added. "If viewers, especially women, care about an athlete, they will stay with us and learn what they have to about the sport."

http://espn.go.com/oly/summer00/s/2000/0829/710203.html