Branding News

[matclone]

This is stuff I've been talking about for a long time. News as a product instead of just news. I love the cereal box image. And so when angry white guy Bill OReilly tells me how I should be dissatisfied, and who I should blame, I can relate. He looks and talks like someone I can trust.

http://www.denverpost.com/search/ci_5654342

Joanne Ostrow: "Advocacy journalism has been around for decades, but it's newly fashionable as part of the branding phenomenon. To purists, "advocacy journalism" remains an oxymoron. Unlike traditional journalism's goal of objectivity, advocacy journalism knowingly pushes a viewpoint. The danger is that it may stack the argument or exclude contrary research."

Yep.

[Ignatius J. Reilly]

This is stuff I've been talking about for a long time. News as a product instead of just news. I love the cereal box image. And so when angry white guy Bill OReilly tells me how I should be dissatisfied, and who I should blame, I can relate. He looks and talks like someone I can trust.

http://www.denverpost.com/search/ci_5654342

Joanne Ostrow: "Advocacy journalism has been around for decades, but it's newly fashionable as part of the branding phenomenon. To purists, "advocacy journalism" remains an oxymoron. Unlike traditional journalism's goal of objectivity, advocacy journalism knowingly pushes a viewpoint. The danger is that it may stack the argument or exclude contrary research."

Yep.

Advocacy journalism is the template of CBS, ABC, NBC, MSNBC, CNN, LATimes, NYTimes, PBS, John Stewart, BBC and virtually every news outlet in the United States of America. Thank God we have the Wall Street Journal, Talk Radio, and FoxNews to attempt to balance it out.

Discuss.

[BonnieJ2]

Jon Stewart???? What do you think he writes is his occupation on his tax forms? I'm betting it's not journalist. Comedy Central hardly qualifies as a "news outlet".

[therick]

Jon Stewart???? What do you think he writes is his occupation on his tax forms? I'm betting it's not journalist. Comedy Central hardly qualifies as a "news outlet".

Hahaha, nice one bonnie.

Oh and by the way.....we need to add the Colbert Report to the list of those that "balance it out".


All of the networks are guilty of this kind of journalism. It's probably the reason why I do watch the Daily Show and Colbert Report. At least I know it's satire.

I'll stick to reading multiple sources for any story that interests me so I can get as many viewpoints as possible before forming an opinion.

[matclone]

ostrow: To purists, "advocacy journalism" remains an oxymoron. Unlike traditional journalism's goal of objectivity, advocacy journalism knowingly pushes a viewpoint. The danger is that it may stack the argument or exclude contrary research."

therick: I'll stick to reading multiple sources for any story that interests me so I can get as many viewpoints as possible before forming an opinion.

Sounds like a good idea. My doctor, who teaches public policy part-time, recommends just this.

But forget about the liberal-conservative dichotomy for a moment. What happens when most mainstream news sources engage in "advocacy journalism". Will you be able to separate the wheat from the chaff and make an informed choice?

[Ignatius J. Reilly]

Jon Stewart???? What do you think he writes is his occupation on his tax forms? I'm betting it's not journalist. Comedy Central hardly qualifies as a "news outlet".

bonnie, sadly many 18-34 year olds think it is an acceptable place to get current events.

[BonnieJ2]

But they are called Comedy Central, not Current Events Central. I think that the 18-34 year olds know where to go to get news. Maybe they just enjoy the comedy angle because the real news is so depressing.

[Gripsnhips]

Jon Stewart???? What do you think he writes is his occupation on his tax forms? I'm betting it's not journalist. Comedy Central hardly qualifies as a "news outlet".

First let me say I agree.

However, once you realize every network is lying to you, you might as well get your news from a comedy network.