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Thread: UFC Moves on Fighter Sponsors

  1. #1
    Olympic Champ clmetal's Avatar
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    Default UFC Moves on Fighter Sponsors

    Let me guess, VAK, Adolf and Pete Jersey rise to their feet and applaud Dana (VAK and Pete assuming he is doing it for the fighters while Adolf praising his business skills)

    MMAPayout has reported previously on the UFC entertaining the idea of 360 deals as well as their moves to be the conduit between sponsors and fighters. Steve Sievert of MMAJunkie.com has also reported on the structure this could take:
    MMAJunkie has learned through an industry source that the UFC is considering a new sponsorship business model, which would require any company interested in sponsoring a fighter to work directly with the UFC. The UFC would negotiate the deal for the fighter and charge the sponsoring company a promotional fee for the right to have its brand on display on fighters in the octagon.

    In theory, that new fee could reduce the value of the deal for the fighter, especially since sponsor dollars are going to be in shorter supply in the foreseeable future due to the economic downturn. Hypothetically, if the UFC charges a 15 percent promotional fee, that?s 15 percent less revenue from the deal earned by the fighter.
    MMAPayout has learned that structure outlined in the SI piece and more fully fleshed out in the MMAJunkie piece have been acted upon, while the 360 idea seems to have stalled and possibly abandoned. MMAPayout.com has learned through industry sources that the UFC has gone so far as to contact major fighter sponsors and have informed them of the particulars of how this new sponsorship structure will work. Some major sponsors have worked out the terms and are already paying while some will have to soon. Others have been apprised of the new paradigm but haven?t been contractually obligated to cut the UFC in yet. The plan at this point seems to be piecemeal and patchwork at best.

    The general consensus with those speaking to MMAPayout.com feel that the possible backlash from sponsors against the backdrop of a generally horrific sponsorship market right now has led the UFC to wait out the economic downturn before taking steps to fully implement their plans with respect to sponsorships. The situation as it sits now puts the brands endemic to MMA (like MMA apparel) in a compromised situation that has them signing on while non-endemic brands have a bit more leverage.


    http://mmapayout.com/2009/03/follow-...ters-sponsors/
    "I don?t give a f_ck about money, bro. Believe me when I tell you that." Dana White

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    Super Moderator Zapp Brannigan's Avatar
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    Default Re: UFC Moves on Fighter Sponsors

    Who's applauding anything? It doesn't seem as if anything at all has been implemented, and near as I can tell, it's made up. If it turns out to be true, that would suck for the fighters.
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    Olympic Champ clmetal's Avatar
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    Default Re: UFC Moves on Fighter Sponsors

    Quote Originally Posted by Zapp Brannigan View Post
    Who's applauding anything? It doesn't seem as if anything at all has been implemented, and near as I can tell, it's made up. If it turns out to be true, that would suck for the fighters.
    LOL

    I think the UFC has done things like this on a smaller scale before. Xyience used to sponsor fighters and then the UFC interpositioned themselves and used Xyience sponsorship money as part of the compensation package they gave fighters (and Xyience ended up stiffing a lot of fighters). Of course they have not allowed fighters to have certain sponsors in the arena and have managed to get other sponsors to sponsor them too (like tapout)
    "I don?t give a f_ck about money, bro. Believe me when I tell you that." Dana White

  4. #4

    Default Re: UFC Moves on Fighter Sponsors

    So the UFC automatically becomes a fighters manager in regards to negotiating sponsorships?

    CL, other than the obvious affliction ban, what other types of sponsors are banned? is it like online gambling and stuff?
    Like Billy Jacks' soul attack, I'm one Injun you wont forget.

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  5. #5

    Default Re: UFC Moves on Fighter Sponsors

    Very interesting. I often wonder who's really looking out for the fighters and their best interest and in this case it appears as if the UFC is really helping out the fighter. Now instead of the fighters negotiating deals well below their real worth, the UFC steps in and gets real corporate money and merely takes a small fee off the top for doing so. If I'm one of these guys who have signed on for 2k + 2k, having the UFC doing the negotiating for me sounds very, very good to me. Kudos to Mr. Dana White and the UFC for leading the charge in favor of the fighters.
    Lets go Brent!

  6. #6

    Default Re: UFC Moves on Fighter Sponsors

    Whatever you say snakerattle.

  7. #7
    Olympic Champ clmetal's Avatar
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    Default Re: UFC Moves on Fighter Sponsors

    Quote Originally Posted by p-jersey View Post
    Whatever you say snakerattle.
    You're a mod now, can't start rumors that you know aren't true.


    UFC steps in and gets real corporate money and merely takes a small fee off the top for doing
    LOL - I'm sure the fighters are thrilled that they may lose sponsors and lose direct contact with other sponsors as the UFC takes over.

    Pimach, besides the 2 you mentioned (casinos and Affliction), I think Cagefighter was another and over the whole Walmart space issue (remember that?).

    I imagine you couldn't walk in with a beer or motorcycle sponsor since the UFC has major sponsors in both of those industries.
    "I don?t give a f_ck about money, bro. Believe me when I tell you that." Dana White

  8. #8

    Default Re: UFC Moves on Fighter Sponsors

    Quote Originally Posted by p-jersey View Post
    Whatever you say snakerattle.
    Adolf is snakerattle? nevermind, I thought Pjers was talking about the OBC

    CL, I remember the cagefighter debacle, but I wasnt sure if UFc was against online gaming or casinos or both.
    Last edited by Pimach; 03-17-2009 at 07:20 PM.
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  9. #9
    Olympic Champ clmetal's Avatar
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    Default Re: UFC Moves on Fighter Sponsors

    With casinos I think you have to preclear them with the UFC and that's how they dumped Lindland. Sure it has to do with Station Casinos, but I don't know the exact details.
    "I don?t give a f_ck about money, bro. Believe me when I tell you that." Dana White

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