I'm obviously talking about people watching it. You've giving me Dana's perspective and you are mixing up the UFC the business from MMA the sport.
The sale of PPV and ability to make money impacts 3 people (Dana and the Fertittas) more than the sport itself.
So all of the fights that happen on Spike UFC shows mean nothing to MMA since they are associated with commercial revenue and not PPV revenue (PPV of course results in higher per viewer revenue).
If the superbowl ends up on PPV one day, we'll discount all the pre PPV superbowls as being meaningless. You can then tell Cobra the Cowboys are the same as Detroit Lions
"I don?t give a f_ck about money, bro. Believe me when I tell you that." Dana White
yes i know it