UFC Buys Strikeforce: Dana White, Scott Coker and Lorenzo Ferttita on the Deal
Over the weekend, Zuffa LLC, the parent company of the UFC, purchased Strikeforce, the second largest MMA promotion in the United States. On Monday, Zuffa held a media call about the purchase. On the call were Zuffa CEO Lorenzo Fertitta, Strikeforce CEO Scott Coker and UFC president Dana White.
There were many questions about this huge move in the mixed martial arts world. What follows are some highlights from the media call.
Strikeforce CEO Scott Coker spoke first, "As you know this is a historical day for the sport of mixed martial arts. This is something that we thought long and hard about. SVSE (Silicon Valley Sports and Entertainment) have been great partners with us and I think they wanted to get back to their hockey business, which is their core business. So, we had a conversation and we decide to look at different offers and that's when we started talking to Lorenzo."
UFC president Dana White again reiterated the fact that it would be business as usual with the two MMA promotions, "Scott's going to run his thing. Scott's going to communicate with all the fighters, continue to put fights on Showtime. Right here, right now, Strikeforce will continue to run their shows on Showtime."
White was then asked if the UFC would have any input on the production of Strikeforce shows, "Right now Showtime runs the production for Strikeforce. There's a lot of things that we can do back of the house, in house to make it a better experience for the fighters and the fans, but Showtime runs the production."
The question of competition came up and if it would be impacted by this purchase, "There's always going to be competition. There's tons of shows that happen every weekend all over the world. What we're doing is that we continue to expand and grow this sport and grow this business, I've said it a million times, we need more fighters. As we continue to do all the shows that we're doing here in the United States, we start pushing into these new markets, we need more fighters. This isn't a thing about competition, it's about growing the sport."
"It's a good day for the fans, a great day for the fans."
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