UFC 124 certainly won't have any problem with marketing.

Fans who watched this year's The Ultimate Fighter already know about the bad blood between Georges St-Pierre and Josh Koscheck, who were the coaches. Going into it, UFC President Dana White had an idea about what to expect.

"Here's what I didn't think going into The Ultimate Fighter: That people could possibly love Georges St-Pierre more than they already did. And that people could possibly hate Josh Koscheck more than they already did," White told Yahoo Sports. "And that's what happened this season."

Now, the two will headline UFC 124 this Saturday at the Bell Centre in Montreal, Quebec. It's a rematch of their 2007 fight, which St-Pierre (20-2) won by unanimous decision. He didn't have much trouble either, landing 38 strikes to just four by Koscheck (17-4), who only had one takedown.

St-Pierre is returning to his hometown this weekend, and the fight is expected to be a record breaker. Time to look at what's being said, what the fighters are saying and what to watch for.