If you are going to broadcast matches, have announcers and play by play people who can actually call the sport. Be professional and have more than one camera, smooth operation and avoid referees butts blocking the action. A running clock in the corner would help a lot especially if it includes the weight and wrestlers names.
If you do it by internet, make it reliable. I watched Oklahoma State vs the Ohio State yesterday evening and, after watching some of Iowa earlier - did so with a stopwatch.
I saw 'action' that averaged 37 seconds per match. The rest of the time it was stopped for some reason. Add in no commentators and you have frustration.
Time between individual matches? One set of wrestlers runs off the mat and the next match is started before the camera gets back to them. NO time for commercials or information on the wrestlers to prep viewers for each individual matchup. NOT broadcast or fan friendly at all. If you make it a bit easier to program for broadcast you won't take away from the action and have a much better chance of attracting some viewers.
Wrestling action is not easy for the newcomer or casual viewer to follow. Even worse are matches of interminable riding or endless handfighting with no one shooting. Knowledgeable announcers would make some sense of this with information as to what is going on and why as well as filler about the individual wrestlers, team info and records. Added information as to High Schools, Fargo and other tournaments as tidbits during this time might trigger associations which would encourage them to come back or follow a particular team or wrestler.
Right now when one looks at most wrestling being broadcast, it is poorly done. One camera which often appears operated by nearsighted person suffering the DT's. Jumpy cameras, zooming in and out and not being able to switch to a second or third camera angle depending on action hurts viewing.
Add in Referees who do not clearly call what is happening as well as no information on it for viewers and you have a quick exit from screen and little possibility of getting more into the stands past family and those already involved in the sport.
Wrestling is not fan friendly. Football and other mainstream sports were not always so. They greased the wheels and pushed and got bigger.
Nebraska Football or Nebraska Wrestling - which comes to mind quickly of most who hear of the University? Same with most schools.
Iowa's wrestling crowds sound nice - but compared to Basketball?
PR and a concerted effort at marketing is sorely needed.