When I lived in the Lehigh Valley the lcoal paper was a ton of coverage for HS wrestling but almost noting for the Nationals. They mentioned local wrestlers and Lehigh guys, but not one word about the rest of the tournament. The Lehigh Valley produces some of the best wrestlers in the country, but there was very little interest or coverage of what happens in the rest of the country and also zero coverage of Olympic level wrestling.
One other thought - we all love a sport where overcoming adversity is a hallmark. We expect our favorite wrestlers to rise to the occassion and win no matter the odds. Why should we expect anything less from ourselves when it comes to promoting wrestling. We don't have the luxury of being "Pencil-Neck" Dransfeldt in Oregon - having a free forum to say how pickup basketball is better than intercollegiate wrestling (that has produced more Nobel Peace Prize winners than "shirts and skins" hoops ever will). IT'S OUR JOB to fight the battle.
I can add this.
The main sports writers have been around for ever. They get to "major league" stories.
It's the 4th, 5th & 6th guys in the writer's pecking order that would the ones who cover minor sports like wrestling.
The problem is that these guys come and go continuously. Every once in awhile we get one who knows wrestling and we get ok coverage.
I'm sorry - I can't drop this. This is why guys like Andy Hamilton (yes, of the Iowa City Press Citizen, but also ESPN.com) and our own Dart Shark and Ideamark are so important - they're getting the word out to more than just the hardcore.
Also - don't underestimate the influence that someone like DH can have with that exciting photography.
But it's easy for you to say from the wrestling bubble of Iowa. The Hawkeyes are your pro team. In Pennsylvania and Ohio, you have the pro teams of Philly, Pittsburgh, Cleveland, Cincinnati and the juggernauts of Penn St. and Ohio St. football to contend with. Who do you have to contend with in Iowa, the triple A Cubs?
News is a business. Print and broadcast media report news, and if only a few people show up at wrestling meets, it isn't news. If no one calls or writes, newspapers assume that no one cares. It's no different in Iowa, Pittsburgh, Iran, or Mongolia. As you say, that's just the way it is. So if it's been a few years, call or write again.