Jason & Kyle spent quite a bit of time discussing it on Wrestling 411 last year. I never really gave it much though until they took some time to weigh the pros and cons. Now I'm in the "absolute no brainer" camp that this sport will not expand until we start making duals important.
Casual fans will attend a dual and root for their team. Casual fans, unless they care about one particular wrestler, don't care about individual tournaments.
Even us diehard fans don't care about duals - so we don't attend them. I'm just as guilty as anyone else - I'm 30 minutes from Northwestern and an hour from my alma mater NIU and I go to *maybe* 2 duals a year. Yet I'd never miss Midlands, NCAAs or Big Tens if it's in the area. The attendance at both teams duals is pitiful, borderline embarassing. When Iowa came to Evanston last year it was packed, there was energy and my friend (who knows NOTHING about wrestling) had a great time. She wants to go to another one this year, that's what we need more of in wrestling...
Wrestling needs an emphasis on dual meets to grow the sport, period...



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