View Single Post
Old 06-20-2008, 08:10 AM   #15 (permalink)
Olympic Champ
 
Join Date: Mar 2007
Location: On the forums
Posts: 8,320
My Mood:
Tournaments Joined: 0
Tournament Wins: 0
Big has won some fansBig has won some fansBig has won some fans

Awards Showcase
Russian Poster of the Year 
Total Awards: 1

Default Re: FILA caters to women, aka housewives

I stumbled across the story when, while planning a book, I happened to watch Sex and the City's Charlotte agonize about getting her wedding announcement in the "Sunday Styles" section of The New York Times. What better sample, I thought, than the brilliantly educated and accomplished brides of the "Sunday Styles," circa 1996?

At marriage, they included a vice president of client communication, a gastroenterologist, a lawyer, an editor, and a marketing executive. In 2003 and 2004, I tracked them down and called them.

I interviewed about 80 percent of the 41 women who announced their weddings over three Sundays in 1996. Around 40 years old, college graduates with careers: Who was more likely than they to be reaping feminism's promise of opportunity? Imagine my shock when I found almost all the brides from the first Sunday at home with their children. Statistical anomaly? Nope. Same result for the next Sunday. And the one after that.

Ninety percent of the brides I found had had babies. Of the 30 with babies, five were still working full time. Twenty-five, or 85 percent, were not working full time. Of those not working full time, 10 were working part time but often a long way from their prior career paths. And half the married women with children were not working at all.

And there is more. In 2000, Harvard Business School professor Myra Hart surveyed the women of the classes of 1981, 1986, and 1991 and found that only 38 percent of female Harvard MBAs were working full time. A 2004 survey by the Center for Work-Life Policy of 2,443 women with a graduate degree or very prestigious bachelor's degree revealed that 43 percent of those women with children had taken a time out, primarily for family reasons.

http://www.alternet.org/story/28621/...607700e74d0685
Send me a PM Send Me a Gift My Albums
Reply With Quote