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Old 06-19-2008, 08:56 PM   #8 (permalink)
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Default Re: FILA caters to women, aka housewives

Lord knows how I hate to agree with Big (he once implied that Iowans are too stupid to care about anything but wrestling). However, marketing pays my mortgage and the numbers show him to be correct about viewership. Worldwide, more women watch the Olympics than men.

I'm choking as I type.
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