Originally Posted by skipster  Brazil is also where they mandated and are now running almost entirely on cane sugar ethanol. They are proving to us that "grassoline" is not economically viable. Remember, though, that there can be no capitalist "tail wagging the dog." People will only buy what they want. Many products have come and gone because people didn't want them. No product has been totally unwanted and survived just becaue of the power of suggestion. Industry can't shape consumer demand because there is too much risk of failure. Industry reponds to innovation and consumer demand.
If the ideas you are referring to are to come to fruition, they will when the consumer wants them. People very readily will tell you what they want -- with their wallets. |
Not entirely true. The electric car was entirely killed, in part, from the very people who stood to profit from it. Demand exceeded supply, yet it was killed.
The film, "Who Killed the Electric Car" details all of it. However, the website below is just as good of a source.
www.ev1.org